June 29, 2007

iPhone (1st generation)

Original iPhone goes on sale in the United States

The phone did not go on sale in the morning: Apple's doors reopened for it at 6:00 p.m., then stayed open until midnight — two per customer.

6:00 p.m., 29 June 2007

Apple began selling the original iPhone in the United States at 6:00 p.m. local time on 29 June 2007, through its retail stores and selected AT&T stores; its online store began accepting orders at 6:00 p.m. Pacific time.

All 164 U.S. Apple retail stores stayed open until midnight, selling no more than two iPhones per customer on a first-come, first-served basis.

$499 for four gigabytes

The launch offered a 4GB model for $499 and an 8GB model for $599.

What buyers could now own combined a GSM/EDGE phone, widescreen iPod functions and Internet applications behind a finger-controlled multi-touch interface.

Not yet the iPhone people remember

The launch device used EDGE rather than 3G and shipped without the App Store; both arrived with the 2008 software and the iPhone 3G generation. “First modern smartphone” is a retrospective and subjective label rather than a verifiable product category — smartphones existed before it.

By that evening, consumers rather than journalists and developers could own and activate the iPhone. Apple had formally entered the U.S. mobile-phone retail market, and its stores began providing iPhone workshops and technical support the following morning.

Sources

Researched 23 Aug 2026 8 sources 3 audit passes

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